Expand into new markets 👉 Grow your ARR with Paddle

★ Sell software to individuals, teams & enterprise from one platform

Move upmarket with team plans and enterprise deals. Take card payments, digital wallets (like PayPal), and manage invoices from one SaaS Commerce Platform.

All your customer’s subscriptions tied together and reconciled out-of-the-box. No “split brain” for your finance team. No clunky experience for your customer’s either.

★ Go global with 1-click currencies, payment methods, and languages

Reach new customers in global markets and sell how they prefer to buy to boost conversions by ~30%. Sell to German’s in German, in Euros, through PayPal. Accept foreign wire transfers without any extra hassle. Maximize your card payment acceptance in markets like Brazil.

Then, for best-in-class optimization, adjust your prices for each country's buying power to maximize conversions and increase revenue.

★ Optimize your Pricing & Packaging All-in-One Platform

Expand your Average Revenue Per Account (ARPA) by testing and implementing new value metrics, 1-click upsells, metered billing, and more. Radically reduce churn with automated card retries, dunning email campaigns for failed payments, and Paddle’s global merchant banking & payments infrastructure for higher payment acceptance rates.

★ Launch New Products on the same SaaS Commerce Infrastructure

Launch new products on the same SaaS Commerce Platform without complex setup and reintegrating tools. Cross-sell existing customers with the same cards vaulted to their account. Upsell and upgrade subscriptions without complex integration and reconciliation of payments and data.

★ Unlock Self-Serve Revenue from Product-Led Growth

Create and optimize a dual-funnel to feed your inside sales reps with product qualified leads to upsell their subscriptions, as well as create a seamless user experience to acquire, retain, and expand self-serve revenue at scale without any intervention from sales or support.

1. All-in-One SaaS Commerce Platform

All your payments, subscriptions, taxes, invoices, SaaS metrics, and more in one place. Integrate your product, CRM, and accounting with only one tool, not dozens. Paddle becomes your single source of truth. No more “split brain” for finance, engineering, or your customers.

Eight years of sales data and seller retention can’t be wrong. Paddle is the last SaaS Commerce solution you will ever implement to scale your software business.

2. Strategic partnership to shape your growth strategy

We grow when you grow. So together with our account manager's, we’ll coach, challenge, and shape your growth strategy into new markets from moving upmarket, growing internationally, and optimizing your pricing & packaging for revenue growth.

3. A different legal model to radically unblock growth

Unlike all the other tools, banks, and services you need to bolt together to sell software, we become the Merchant of Record.

Just like the App Store (or the backend of any marketplace) we manage all payment methods, sales tax liabilities, global merchant banking, 1st-tier billing support, and more for 1000+ software businesses.

You only deal with us, you can focus your resources on growth (not billing & commerce), and your customer's don’t see any difference.