The adult-film-turned-social-media star, who is quickly becoming a force in fashion, launched jewellery line Sheytan this week alongside former Ye and Virgil Abloh collaborator Sara Burn. She has a knack for generating conversation online, but sustaining a brand represents a whole new challenge.

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The Swiss watchmaker has filed a lawsuit against the Malaysian government for confiscating rainbow-coloured watches that celebrate LGBT rights, in an act the company says has damaged its reputation.

The online retailer has a new generative-AI chatbot to help users with their styling and shopping questions, but unlike other AI chatbots launched by big fashion retailers, this one integrates directly into ChatGPT.

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